Tuesday, June 28, 2011

Top 5 On-Page Search Engine Optimization Tips

Recently, I met with a prospective client to evaluate PR and marketing strategies for his business, which has been around for at least over a decade. I did a thorough evaluation of his website and realized that none of the web pages had any on-page SEO applied to it. Think of all the business lost because the site never came up when his potential customers tried to look for his services online. I’m quite certain it was because the website designer thought his job was only to design the website and not to do the SEO.

Though this is is the subject of another blog post all together but to achieve success in the online world, a lot of seemingly disparate functions such as web design, graphic design, content writing, SEO, marketing and public relations, must work together. They are all so intertwined now, that it’s almost impossible to separate them from one another.

I’ve mentioned this in another blog post, but all assets or content created for the Web should follow a simple rule of thumb: It should be easily accessible when someone looks for it online. There is little point in having a website if people won’t be able to find it when they type important keywords relating to your product or service. And that’s where Search Engine Optimization comes into play.

Here are five basic but important on-page SEO tips that must be applied to your website:

1) Website copy
Keywords are at the very heart of SEO. Before writing your copy or registering your domain name, make a list of all the keywords that your clients or customers may use to search for you online. Include all the possible alternative phrases and words you think may be important. When working on the website copy, try to ensure that you’re using as many of these keywords as possible while keeping the content relevant and not stuffing too many keywords at the same time.

2) URL
The URL of your website or blog plays an important role in helping others find you. Include relevant keywords in the sub-directory of your domain name. For example, an internal page on your website should not contain random alphabets or numbers, such as:

http://www.prismmedia.com/Page1

A good example of a keyword-rich and relevant URL would be:

http://www.prismmedia.com/Search-Engine-Optimization/On-Page-SEO-Tips

3) Page Title
The page title is probably the most important on-page SEO component. The page title is what shows up on top of your web page when you view it in a browser and it is what search engines display prominently in blue when you type in a search term. Each web page should have a distinct title tag that includes important keywords, separated by pipes. It’s more important to include your keywords in the page title than your company name though that can be added right at the end. The ideal length of a title tag should not be more than 70 characters because it will appear truncated in search results.

4) Meta Description
The meta description is the black text below that appears below the title page in search results. Meta descriptions describe what the page is all about and help users decide whether the website or web page has the relevant information they are looking for. Though they won’t directly affect your site’s SEO, they help increase its relevance to a user, thus attracting more traffic. The meta description should not be the same as the page title and should not be more than 150 characters.

An example of the title tag and meta description I've given to one of the pages on my website.
 
5) Sitemap
A sitemap is an index or list of all your web pages and its hierarchy. A number of free websites will generate a sitemap for you, which should be submitted to search engines (as a text file or RSS/Atom feed) such as Google and Bing. This will help search engines index all pages on your site more efficiently and will help your site’s SEO, especially if your site has many pages and sub-folders.

Do you have any other on-page SEO tips? Share them in the comments section below!

3 comments:

  1. Can I just add that having updated and quality content can also help in the optimization of a site. Of course, you must also know what keywords to use in the article and the perfect location of the keywords or links.

    http://www.seomark.com/real-estate-seo

    ReplyDelete
  2. Direct domain URLs are helpful in giving your target audience a lead to your services. Of course, that would be nullified if your website structure and overall creation is lacking.

    ReplyDelete
  3. Hello,
    Excellent post I must say.. Simple but yet entertaining and engaging.. Keep up
    the awesome work!
     



    SEO Company Melbourne

    ReplyDelete

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