Jay Baer made an interesting point in his blog post ‘Why Google Has The Hammer To Make Businesses Use Google Plus.’ Because Google mainly controls search and also has a whole range of other products under its wing, the ability to offer an integrated experience is what makes Google a powerful player. (I love how I can integrate Picasa with my Google+ profiles so easily uploading lots of pictures to Facebook is usually a painful process.) Once Google starts incorporating Google+ in search results, businesses will have to start using it to stay ahead of the SEO game.
A big question on my mind though is if Google+ becomes popular with businesses and people alike, what happens then to the time and effort spent in building engagement and ‘likes’ on Facebook business pages? It really would be undoing a lot of work to start all over again on Google+. Any answers?
If you're looking for information on Google+, here are a few great posts I read this week:
1. 8 Quick Thoughts on Google Plus by Sree Sreenivasan, DNAInfo
2. I Really Wanted To Hate Google Plus by David Meerman Scott
3. Will Google Plus Let Me Hang Out With Halle Berry by Baratunde Thurston
4. Why Google Has The Hammer To Make Businesses Use Google Plus by Jay Baer
5. It Pays to Wait by Kellye Crane
6. Nine Reasons to Switch From Facebook To Google Plus by Mark Sullivan, PC World (via @sabera)
7. Google+ is Facebook's Number One Challenger, and LinkedIn Better Watch Out Too by Paul Sawers, The Next Web (via @sree)
Have you tried out Google+ yet? I'd love to know your thoughts.